GRAPHIC DESIGN VI / BRANDING

A beer subscription service that will send an assortment of beers that beer enthusiasts and people new to the microbrew craze. The box will be catered to either the beer enthusiast or the beer newbie. The beginner box would come with the basic styles of beer from a variety of breweries that are popular amongst the beer buffs and descriptions of the style of beer along with additional trinkets that are considered collectibles within the microbrewery community.

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BOCKS will help people new to the microbrewery scene by getting rid of the initial fear of not knowing what’s what and feeling out of place when they ask questions.

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What makes BOCKS different is that its target market are aspiring beer enthusiast looking for an easy way to learn about beers. Other beer subscription services just provide the beers and maybe a gift with no description about the beer or the style of beer.

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BOCKS offers a digital punch card feature where the customer will get rewarded for trying a set of beers. Once the customer has “filled” out the punch card, the reward could possibly be a free six-pack or box full of brewery merchandise.

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Another thing that makes this service different is its feature of customers recommending us beers that we should get to include in our rotation of beer boxes. It provides more of a sense of being in a community because people who recommend the beer to us would be so in love with the beer that they want other people to also enjoy their favorite beer. Also the customer would also be able to order a full 6-pack of a beer that they might have tried in a box.